John Sterling

Senior Director of Research & Advisory Services at Smart Electric Power Alliance (SEPA)

John Sterling, Senior Director of Research & Advisory Services with the Smart Electric Power Alliance (SEPA), is responsible for helping SEPA members drive the integration of distributed energy resources into utility portfolios and business operations. Mr. Sterling assists SEPA members in their consideration, development, and ultimate implementation of solar customer programs, business models, and innovative rate designs, and has facilitated stakeholder working groups on complex issues such as rate reform and customer program design. At SEPA he has co-authored multiple reports, including: “Blueprints for Electricity Market Reform: Building a Structure for Collaborative Stakeholder Discussions” (SEPA 2016) and “Community Solar: Program Design Models” (SEPA 2015). Prior to joiningSEPA, Mr. Sterling spent 11 years at Pinnacle West Capital Corporation/Arizona Public Service. He holdsa BS in Finance and an MBA from Arizona State University.  

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