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Yale GreenLight Workshop: Bombardier Recreational Products & Interbrand

All Events
Friday October 28, 2016, 10:00 a.m. — 2:00 p.m.
Evans Hall - 4220 (Gould)

How can BRP attract & retain a new generation of powersport users and enthusiasts?

The GreenLight team is hosting the makers of Ski-doo and Sea-doo, Bombardier Recreational Products, and Interbrand, one of the world's most renowned branding consultancies, for a fast-paced innovation workshop on a pressing question at the intersection of business and the environment. We’re seeking creative thinkers from around the Yale community to think about how BRP can reframe their brand to attract a new generation of environmentally-sensitive users. Have an interest in branding, powersport vehicles, sustainability, or design thinking?

Join us on October 28th from 10-2 in Gould 4220 Classroom. Bring your ideas, we’ll bring lunch.

Who will participate?: A multidisciplinary team of students from around the Yale community.

How can I participate?: Interested participants must:

  • Be excited about attending and actively participating for the entire event
  • Commit to carefully reviewing a set of preparation materials distributed in advance
  • Register by clicking on button below

Email any questions about the session to Andy Beck (andrew.beck@yale.edu) and Zoë Lloyd (zoe.lloyd@yale.edu)

Space is limited – register today!


What is GreenLight?

GreenLight is a series of innovation workshops hosted by the Yale Center for Business and the Environment. These fast-paced, interactive workshops are designed to help Yale students practice and learn rapid ideation techniques, while helping leading companies and organizations tap into the creative thinking of a multidisciplinary team of students.