“Don’t Buy This!” Building Patagonia’s Aspirational Brand
Sep 23, 2013
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On campus
Johnson & Johnson: The Making and Marketing of Sustainable Brands
Sep 10, 2013
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On campus
Corporation 2020: Transforming Business for Tomorrow’s World
Sep 28, 2012
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On campus
The Responsible Company: Lessons from Patagonia's First 40 Years
Sep 27, 2012
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On campus

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